Archive for the fashion Category

What ever happened to……

Posted in fashion, media, music, whatthehellz with tags , , , , , , , , , , , on March 4, 2010 by kayiancouture

What ever happened to designer brands like Ed Hardy, Affliction and Pastelle???  As we know the first two designer brands were popular before the recession and a bit during the recession, but it seems to have vanished off the face of the fashion industry. Personally, Ed Hardy was bound to vanish into the darkness because their designs were “out there” and not alot of people could the comprehend Christian Audigier’s vision but honestly his vision was left to question. Affliction however was more higher end and more popular but it was more expensive also. You don’t really see people our age wearing Affliction now-a-days but your couldn’t turn a corner without seeing Affliction back in 2008- early 2009. In comparison to Abercrombie, there really isn’t a demand for higher end clothing anymore, instead consumers are looking for more bargains i.e. Forever 21 and Plato’s Closet.

Ed Hardy is still hanging in there even though they are outrageously priced it still doesn’t stop consumers from passing a store model and looking in admiration hoping that one day it could be them……A WORK OF ART

Affliction to me was like the more snob-ish cousin of Ed Hardy serving a little more customers than its cousin but Affliction has an edge on the competion. Why did I just say that?? well Affliction often takes their merchandise to the UFC and allowing them to model their collections along with celebrities. Speaking of celebrities their “meal ticket” in my opinion would have to be Mindfreak’s  own Chris Angel. I mean in every episode he is constantly rocking something new from their line but it would be a good idea for them to merge if they haven’t already.  Despite their celebrity support,  Affliction will never be the same again thanks to the recession.

Pastelle….Pastelle…Pastelle… tisk tisk tisk

For those of you who don’t know Pastelle, it was suppose to be Rap Artist’s Kanye West’s line but Unfortunately, it won’t be released EVER!!!  According to New York Fashion, they saw West as a meticulous designer even after working on Pastelle for over a year, he only produced four Pastelle pieces, including three articles of clothing and a belt. But if he eventually created enough clothing to shoot what appeared to be a look book, why all of a sudden take it all back?

Perhaps Kanye is the kind of creator who is never satisfied. The kind of creator who never sees the genius in his own work. Karl Lagerfeld may dash off sketch after sketch and produce outfit after outfit, but maybe Kanye torments himself over every detail, never able to reconcile his vision with the resulting physical product. And so he has scrapped that which will never be good enough  in his eyes. Either that, or this is just some elaborate hoax to drum up more press and excitement for the line Kanye’s reps say he will eventually launch.

Sadly we shall never see Pastelle but it was said that he was working on another line that should be released very soon so keep us posted Kanye…

Pastelle in my opinion was like the male equalivalent of Hellz-Bellz. Hellz was considered Punk-Retro and Pastelle is considered new age Street-Retro, you decide… Anywho here is some of his works or art provided by


Is Ruehl No.925 Making a Comeback???

Posted in Businesses, fashion, music with tags , , , , , , , , on March 4, 2010 by kayiancouture

well not exactly but alot of Ruehl No.925 loyal customers loved three things about the store…

1) The clothes…even though they were outrageously priced, they still made a rare and bold statement to customers

2) The Bed….yes thats thats right, at the time the store opened probably 60% of customers went straight to the bed. I should know because I was one of the lucky ones that got to experience such a soft, plush and confortable bed like Ruehl No.925 s’

3) The store music….is it just me or doesn’t the store music give it that extra relaxation that customers like myself crave??? I think so.

but like I was saying previously Ruehl No.925 or someone that worked there  at the time created a account that plays nothing but the rare, calming, soothing and sensual sounds of  Ruehl No.925. Honestly, I have always a fan of Ruehl No.925, however their store music gets 10’s across the board.


It is a shame to see Ruehl No.925 go but it was their own fault. In case you were under a rock, Ruehl No.925 went out of business due to their high price point in merchandise and lack of sales besides the going out of business one.  CEO and Chairman of Abercrombie and Fitch Michael S. Jeffries says that, “The closing of Ruehl No. 925 will be considered as an economic relief” NO KIDDING!!!!!! but for the time being, lets enjoy the sounds of Ruehl No.925 store music.

“AAA” Aeropostalle vs. Abercrombie and Fitch vs. American Eagle

Posted in Businesses, fashion, whatthehellz with tags , , , , , , , , , , , , on March 3, 2010 by kayiancouture

As you may or may not know alot of your favorite stores might be changing their image or target ages based on the latest trends. With that being said, I chose to review the three most common “college look” stores, Aeropostalle, Abercrombie and Fitch and American Eagle.

First let’s start off with Aeropostalle: In my opinion, I believe that Aeropostalle would have to be one of the most bargain hunting stores in America because they constantly give the consumer exactly what they want…VARIETY!!! For example, this week’s promotion is 50% off Tops and Jeans would probably be filed under most reasonable price point stores in the beginning of March. They did however have a buy one get one free on graphic tees and I think drove consumers crazy. I mean they were having a field day with that particular promotion and it didn’t stop there either, most consumers who were considered “frequent shoppers” had their $10.00 off when you spend $40.00 or whatever the max amount may be along with their BOGO so it was a steal honestly. However it’s the oldest trick in retail, it just encourages consumers to buy more so consider it inflation (alot of money chasing limited goods and services). One more thing to note is that based on me working there, I seen they make most their money from graphic tees or camisoles.

Abercrombie and Fitch however, has quite a bit of difficulty attracting American consumers without losing their “upscale-ity” and without losing their “classic cool” image. Throughout the years, Abercrombie constantly changes its appearance based on today’s trend. A good example of this would be in 2007-2008 Abercrombie was widely known for their outrageous graphic tees and rather reasonable accessories but when the American consumer realized we were in a recession, Abercrombie I guess decided to increase their price point on everything. In other words Delfation (limited money chasing higher priced goods and services.) Honestly it was a dumb move and they realized it because their sales sharpely fell during their recession and they had the nerve to expand their company to give birth to Ruehl and Gilly Hicks WHATTHEHELLZ. Despite that Abercrombie isn’t all bad, they finally came to their senses and realized that “hey we aren’t making as much as we use to” so Abercrombie, Hollister and Gilly hicks  which is all ran by Abercrombie decided to have gasp SALES!!!!! I mean they aren’t as good as consumers expect it be but I guess it’s a new idea for Abercrombie. Another thing I noticed is that during the end of 2007-all of 2008, they were going through this Neo-classical phase (conservative) image and now it’s more “chillaxed” maybe they decided to be less GASP “STOOSH”

American Eagle in my opinion use to be one of the big dogs back in the day but they seem to be slipping now because Aeropostalle came and and took over. There really isn’t anything to say about American Eagle besides that they also went through almost the same changes as Abercrombie however, American Eagle did it a little sneakier. American Eagle slowly raised their prices on merchandise rather than the brutal spike that Abercrombie did primarily because American Eagle actually cared about their consumer’s lol



Posted in fashion, whatthehellz with tags , , on March 1, 2010 by kayiancouture


Well known for pushing the boundaries of fashion with his controversial
and anarchic collections, Alexander Mcqueen has established himself as one
of the most influential designers of today. In honor of his life Hellz
brings “Long Live McQueen”.

Portion of the proceeds will go into WHAT EVER IT TAKES Foundation that he was involved in.